Are Porn Affiliates Dead In The Water?

So, on my glorious return to the world and to online marketing, what’s my first stop? Of course, my old favorite forum. But, after 6 months or more of being ‘away’ from online marketing, coming back has been a bit of a shock. After reintroducing myself to the community, I then had a look around at some of the recent posts. It’s dead and I think I know why.

The most active post seems to be one about the Google Panda update and leaked Google docs and how porn affiliates are dead. I’ve yet to weigh in on the conversation, having not been around, watching it in action, I’m not sure I’m the best person to comment on it in that kind of forum, where others still have some ‘investment’ in it.

I don’t really have much of an investment any more, however, that is changing, and one of my most crucial decisions so far has been whether to get back into adult or go for mainstream.

I’ve read around the forums to see what people are saying and checked the SERPs where my sites once sat and sure enough, the words around the forums are true, every top spot is now owned by tubes, in some cases the entire first page. I’m not going to go into details about why this is, if it isn’t obvious to you then I suggest you go have a read of the leaked Google document and compare what they consider to be ‘spam sites’ with what 99% or more of porn affiliate sites are. You’ll soon get the picture.

But, the real question in my head, making a decision whether to get back into porn or not was ‘are porn affiliates dead in the water?’, to which the answer I found myself coming to was ‘no, but they’re definitely on their way out unless they adapt’.

My initial thought was to do just that, adapt, but then I found myself wondering exactly what it is I’m supposed to adapt to. If the only way to rank in the SEs, content wise, is to give away full length movies and make commissions on adult dating signups then I’m out. I’m not a fan of content theft, never have been. Of course there’s the option of buying a shitload of content to upload to your tube, and I’ve noticed a few that actually have, but you’re never going to compete with the guys offering full length movies from every site on the net.

It seems my sentiment and opinion is shared by a lot of others in the industry. Of course, there are those that still run around screaming that ‘it’s all OK, there’s no need to worry, everything’s going to be fine’, but these are the same guys that have been doing the same thing since I started in the biz nearly 5 years ago and they’re as full of shit now as they were back then. I wonder how their TGPs and link lists are doing?

In the mean time, I’m getting into mainstream, selling tangible goods. I’ll sit on the sidelines and see how the porn thing all plays out. Could be that I end up being wrong and adult sees another major boom like in the 90’s, but somehow I doubt it.

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